Our industry has traditionally given people a back seat to plans—when it should be the other way around.
To say that a wealth planner's job is to write an investment plan is like saying an architect is a person who creates blueprints. The blueprints aren’t the point; the house is.
A blueprint isn’t an end in itself. If you ask someone to build you a house, you're not going to be happy with a blueprint.
What you want is something you can live in. And what you need to know is not just that it stays warm in the winter and keeps out the rain, but that it feels like you. That it’s a place you can see yourself living, and thriving, for years to come.
Anyone can have a house. What you want is a home. And that means it can’t live on paper.